Jessica Friederichs, Lead Designer & Owner of Third Chapter Designs

AboutThird Chapter Designs

Welcome to Third Chapter Designs, a business built on passion whose mission is to provide the best interior design services.  We specialize in designing new construction homes and offer design services exclusively through Ashley Construction.  Our services include assisting with drafting your new home plan, creating design plans for custom cabinetry and architectural features of your home, selecting building materials and finishes, and offering professional design guidance throughout your homebuilding experience.  We love working with kind, hard-working people who share our values of excellence, integrity, teamwork, creativity, and continuous improvement.

Meet Jessica Friederichs, Lead Designer and Owner of Third Chapter Designs. In addition to being a skilled designer, Jessica is a 3D computer drawing enthusiast, real estate investor, aspiring world traveler, lover of sunshine and good food, mother of strong-willed children, and wife of a firefighter.  With a bachelor’s degree in business, national certification in kitchen and bath design, and an innate creative talent, Jessica combines both left and right-brain thinking to solve a wide range of design challenges. For Jessica, the best part of being a designer is connecting with clients, providing personalized recommendations, and witnessing the creation of beautiful spaces.

What our clients say

What our clients say

Jessica has been a godsend to us, ever since our very first meeting! For years, my husband and I have saved to build our dream home, and that dream has now become a reality. With years of anticipation, also comes a ton of ideas and thoughts, overwhelmingly so. Jessica patiently guided us through these ideas as well as offered fantastic and modern suggestions of her own along the way and that is exactly what I needed. She took extra time to make sure we were absolutely in love with our selections, and that the entire house coordinated appropriately. Everything from the color of the rooms, to the light fixtures, even down to the bathroom faucets she covered all. If you’re looking for a very detail oriented, well organized, and patient person, then look no further!!!! I have raved about Jessica and her amazing capabilities to all my friends, family, and clients and will continue to do so!!

Heather Vavra

My husband and I were very happy with our experience working with Jessica on our new kitchen design!  We had a pretty good idea of what we wanted for the functional aspects of the layout, but were struggling to pull it all together and put the finishing touches on it.  Jessica did an awesome job of truly listening to what we wanted to incorporate into the design, as well as providing examples of other features we hadn’t thought of.  She was very professional throughout the entire process while also making it super fun to go through.

Wendy Stary

“We are currently building a house and were struggling with our fireplace wall and space planning or our living room. Our space is quite large; however limited due to the open floorplan and a wall of windows on end. We hired Jessica to help us develop a plan for this space and the fireplace wall. When meeting with Jessica I instantly knew she was the right choice to help us. Jessica and I had an extensive consultation where she took the time to really listen to our needs. Jessica worked quickly to provide us with options for this space. Space planning was complicated including, placement of overhead beams, lighting, floor outlets, speakers, built-ins, a mini bar, the fireplace and TV placement. All the options she provided us were amazing and very detailed. It was hard to pick one as they all fit our style. We picked a winner and Jessica provided everything to our builder, electrician and cabinet company. I would highly recommend Jessica for any design needs and would definitely use her services again.”

Deb Hanson

“I can't speak highly enough about Jessica of Third Chapter Designs. The process of building a house can be overwhelming and stressful but Jessica made it fun and truly meaningful. She focused on what was important to us and our needs throughout the entire process. My husband and I were brand new to the process and Jessica walk us through every step and didn't miss a beat -- making sure we even had a space for our beloved dog because she knew that was important to us. Jessica designed our fireplace with ideas I shared with her off of Pinterest and she added her own flare and creativity. She came up with four fireplace designs for us to choose from. They were all so amazing that it was hard to choose just one. She asked questions of our contractor and vendors that I would never have thought of. The whole process of arriving at final designs was a pleasure and all I can say is that there was a meeting of minds at times that was so reassuring. Working with Jessica was a pleasure all round. She was efficient, friendly and truly has an eye for design. I give her my highest recommendation.

Nicole Steinmetz

“Jessica was great to work with. She helped our customers through a detailed selection process and provided them with insight that they found to be very valuable. I appreciated the open line of communication that was provided, along with detailed design documents that provide much needed structure to the home building process!!”

Adam Ashley, President - Ashley Construction

“I have a kitchen/dining remodel which also included the flooring into a bathroom. I had been looking at elements for this project for over a month, I was very stressed about not being able to make decisions. Jessica came to my home to look over the project and discuss what my preferences were. We then make an appointment to meet at a flooring store. I had already made a choice on my countertop and cabinets. I needed help with the flooring, backsplash and paint to coordinate the look. I loved the way she helped me make decisions, she made suggestions without trying to push items I was not sure about. She took her time and made me feel really good about the decisions we did make. I will definitely hire her again with any of my future projects.”

Angela Johnson

“Jessica is a gifted designer with a complete understanding of all aspects of design from color and texture to space planning. She forms genuine and meaningful connections with her clients and colleagues and works well one-on-one or on a team. I value her design knowledge and count on her to help problem solve the most challenging design problems.”

Troy Meives

Get in touch

We'd love to learn more about your design needs.  Give us a call or fill out the contact form to get started.


Business Hours
Monday: 9 AM – 4 PM
Tuesday: 9 AM – 4 PM
Wednesday: 9 AM – 4 PM
Thursday: 9 AM – 4 PM
Friday: 9 AM – 12 PM
Closed Weekends & Holidays | Actual appointment times may vary

Proudly serving the chippewa valley